Aries Concept Nigeria Limited is a marketing communication outfit established in 2001 and managed by a team of experienced professionals. We have an experienced staff of professionals who have more than 100 years of communications experience.
We have the expertise and experience that our clients need to promote their business in a highly competitive marketplace. Public image and awareness are vital to an organisationâ€™s success and Aries Conceptâ€™s skill ensure that our clients are having their products, people and services talked about by the right people and in the right places â€“ or, in some cases, deliberately not talked about!
We work with both businesses and non-profit to integrate positioning, branding and communication strategies into their vision and mission to increase awareness, foster positive change and bolster non-profit, corporate philanthropy and business partnership programmes.
As independent consultants or as part of your organizationâ€™s team, Aries Concept helps you develop your key messages, those who can make a difference, from branding to media relations to advertising campaigns, we can help you make the most of your existing strengths and provide you with tools and resources to strengthen your organisationâ€™s mission.
Aries Concept would be a supportive agency for trouble shooting, advocacy, planning, promoting, in the areas of social development, market research, advertising, media and communication development.
Our mission is to provide an unbiased opinion and solution for the problems arising from social, media and communication, and marketing related issues in a quantitative and qualitative manner.
Our services include:
- Media Relations: Our successful team of publicists has long term relationships with reporters and editors in local, regional and national media market.
- Strategic Communications: We often hear â€œIâ€™d like to see an article in The Guardian about usâ€- but why? What will that media exposure accomplish for you? Are your communications truly strategic? We get inside an issue, understanding the target audience and how they will be most receptive, and then determine where and how to best disseminate the story. Strategic communications employs the principle of public relations, communications, media relations and marketing to give you a full picture of how best to accomplish your goal.
- Copywriting/Editorial Consultancy: From annual reports to marketing materials, Aries Concept can assist you with your copywriting needs. Our copywriting skills can be used for:Newsletters, Journals, Annual report, ad copy, press releases, press kit materials, scripts and any other written communication
- Â Audits (media and internal/external communications): This is a specialized service in which Aries Concept reviews and advises clients on their current Public Relations and Marketing procedures and their methods of communication with the media. We examines the effectiveness of an organisationâ€™s communication strategy by:
- Establishing whether all the necessary publics are being covered
- Determining the current attitude of the media and whether or not work is required to crystallize, confirm or adjust those attitudes
- Determining if the nature, quality, frequency, and technique of the companyâ€™s communications to its media publics meet the requirement
- Identifying communications gaps and unexplored opportunities.
- Identifying future information requirements and new methods of communications
- Pinpointing the resources and skills needed to run a successful PR/Publicity programme.
- Marketing: Â Aries Concept provides strategic marketing services for organizations through mediums including: Cause Marketing, Advertising (print, radio, television and outdoor),Promotional items, Promotions, Issue or Event Campaign, and more.
- Video Production: What television brings to a story is emotion. Our productions tell compelling stories through: Public Service Announcement, Video News Releases, Convention Videos and Documentary.
- Audio Production: From radio public service announcement to radio media programming, our expert consultants can assist with scriptwriting, production, and distribution. Our audio work can help to spread your important messages to key audiences in a cohesive, compelling manner.
- Promotions: Products, services, events, books, people. Aries Concept promotes just about anything- that is, if it’s cause or issue related.
- Focus Group: Focus groups can provide direction, feedback, and benchmarks for your message, campaign, mission, or image. We conduct focus groups for organizations