The Cross River State Government has organized a training programme for selected workers on the importance, use and management of social media. The programme was organised through the Communication Technology Development Department (CTDD) of the governorâ€™s office.
According to the Special Adviser on Communication Technology Development, Odo Effiong, Â the training became necessary due to the importance of social media as tools for the creation, sharing and exchange of information and ideas. He said it was important for government agencies to use social media because the people whom they serve are on social media platforms and will be increasingly accessible via those platforms.
Effiong maintained that the growth of mobile communications and social media platforms means that in three to five years social media platforms would represent the largest reachable communities anywhere. â€œIt is easier, cheaper, faster and more effective to engage the society, build relationships, receive feedback and input into government policies, deepen trust and exchange ideas using social media than other more traditional media forms,â€ Effiong said.
He said the challenges of abusive responses could be managed if social media site administrators were knowledgeable about site moderation and management.
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